Graphic design is an integral part of your Branding identity. Just like in your overall Branding, your graphic representation should consistently express the services, products and ideals of your business through the different visual mediums.
According to Investopedia, “A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.”
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Your Brand identity should be consistent throughout all your design initiatives.
Logo - A visual symbol that represents your Brand
Stationery - Business card, letterhead and envelopes, etc.
Marketing Collateral - Brochures, rack cards, flyers, postcards etc.
Signage - Interior and exterior displays
Online - Website, social media platforms, banner ads, enewsletters, email sigs etc...
Print Advertisements - Newspaper, magazines, newsletter, etc.
Any graphic representations of your company
